Blog
Product news, growth strategies, and insights from the yourkind team.
Longer reads and product stories worth starting with.
Most venues never see attendee data when promoters run shows in their space. Collabs on yourkind give venues real-time ticket sales and full guest data, so every event grows your database, not just theirs.
28 February 2026 · 9 min read
Read articleShorter notes on growth, product, and the industry.
Pre-registration that fills your CRM, first-party data over follower counts, and early access that turns your list into launch momentum. Then keep everyone in one database for the next show.
22 February 2026 · 6 min read
Read articleSell the experience with visuals and video, use real social proof and urgency, strip friction from checkout, design mobile-first, and stay on-brand without breaking what converts.
18 February 2026 · 5 min read
Read articleOrganiser-owned CRMs, all-in-one platforms, community-led formats, and first-party data are reshaping who owns the guest relationship, and which independents pull ahead.
6 March 2026 · 11 min read
Read articleEvents collect rich consent-based data at every ticket and form, but it often sits in silos. Here is why first-party data compounds, and how one platform keeps every touchpoint in a single CRM.
5 March 2026 · 10 min read
Read articleOpen rates above 98%, read in minutes, yet most Australian organisers still lean on social and email alone. Here is why SMS wins for time-sensitive events, and how segmentation makes it worth the cost.
4 March 2026 · 9 min read
Read articleStop promoting every date in isolation. A single branded series page shows the full calendar, cuts repeat marketing work, and gives every visitor more ways to convert.
2 March 2026 · 6 min read
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