yourkind2 March 2026 · 6 min read
If you run a recurring event series, you know the cycle. Every time a new date drops, you create a new event page, post a new Instagram story, update your link in bio, and send a new campaign. Every event is promoted in isolation. There is no single place your audience can go to see the full picture of the series.
This means if someone discovers your brand through one event and that date does not work for them, they bounce. They never see that you run the same event monthly, or that there is a show in their city next month. You lose them at the first hurdle because there is nowhere for them to browse what is coming up.
A series page is a single branded destination for your entire event series. Instead of linking to one event at a time, you link to a page that shows every upcoming date in the series, branded to match the look and feel of that specific series.
A touring brand with shows across multiple cities can have one page that displays all upcoming stops. A promoter running a monthly club night can have a page that always shows the next few dates. A seasonal event series can have a hub that lives year-round and updates as new events are added.
One link. Always current. Always on-brand.
When you send someone to a single event page, they have one option: buy or leave. A series page gives them multiple entry points. If the next date is sold out, they can grab tickets to the one after. If Sydney does not work, maybe Melbourne does. The more upcoming events you display, the more chances you have to convert someone who is already interested in what you do.
It also reduces the marketing effort per event. Instead of building a new campaign from scratch every time, you are driving traffic to one destination that always has the latest dates. Your Instagram bio link stays the same. Your email footer stays the same. Your ads can point to one URL that always has something to sell.
A good series page does not just list events. It sets the tone. A hero video that captures the energy of the series. Your logo and brand colours throughout. Testimonials from past attendees. An FAQ section that answers the questions first-timers always ask. It should feel like an extension of the experience itself, not a generic ticketing page.
On yourkind, custom landing pages let you build exactly this. Add a hero video or image, toggle on your upcoming events, include testimonials, FAQs, galleries, and custom sections with CTA buttons linking to pre-registration forms or anything else. Brand it with your logo, colours, and background imagery. The page lives at yourkind.io/p/your-slug, giving you a clean link to use everywhere.
Stop cycling through individual event links. Put your series page in your bio, your campaigns, and your ads. When someone asks what your event is about, send them there. It is the most efficient way to turn one curious visitor into a repeat attendee.
yourkind custom landing pages are available on paid plans.
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