How Social Clvb turned a regional rave brand into a QLD-wide movement.
Two mates from Far North Queensland building a music-first community through regional tours, club shows, and secret raves. Here's how yourkind helped them own their audience and grow 10x in 12 months.
- Ticketing
- CRM
- Inventory
- Branded pages
20+
Events per year
10x
Brand growth
5/5
Avg. event rating
50%+
Repeat attendance
Challenge
Fragmented audience. No direct line to their community.
Challenge
Fragmented audience. No direct line to their community.
Social Clvb started as a concept between two mates in Far North Queensland and has since grown into one of Queensland's most exciting music-driven event brands. Regional tours, intimate club shows, secret raves, and a community that keeps coming back.
Scaling across multiple QLD cities and towns exposed real gaps: a fragmented audience with no centralised database, no way to communicate directly outside of social media, and too much time lost to admin instead of building community.
- Audience ownership: Social Clvb's reach was built on social media, meaning Meta controlled who saw what. No owned database, no direct comms, no guarantee their audience would even see the next event.
- No segmentation: Running events across multiple QLD cities with no way to segment their audience by location. Every message went to everyone, regardless of where they were.
- Lost tickets: Attendees constantly losing their tickets before the event. No reliable delivery method meant more support requests and slower check-ins on the door.
- Admin overload: Too much time spent on manual admin that took away from what actually mattered: building a community and curating incredible experiences.
Solution
One platform for ticketing, audience, and direct communication.
Solution
One platform for ticketing, audience, and direct communication.
Everything under one roof.
Every ticket buyer is automatically added to a centralised CRM, segmented by location, event history, and engagement. No more relying on Meta to reach their own community. Social Clvb now communicates directly with their audience via SMS and email, targeted by city and event type.
Tickets delivered via email, SMS, and the yourkind app means no one loses their ticket. Branded event pages match the Social Clvb identity end to end. And less time on admin means more time doing what they started this for: building a community and curating incredible experiences.
Results
Sell-outs without the stress, and a fan database that compounds.
Results
Sell-outs without the stress, and a fan database that compounds.
10x brand growth in 12 months, with over 50% of attendees coming back for multiple events.
Social Clvb no longer relies on social media algorithms to reach their community. SMS and email campaigns go direct, targeted by city and event type. No one loses their ticket. Check-ins are seamless on the door.
Less admin, more events, and a database that grows with every ticket sold.
“Everything from ticketing to marketing tools like email and SMS has made our workflow more streamlined and accessible as a business.”
Working with YourKind has been an absolute pleasure. The platform is super easy to use, and they've been incredibly responsive to feedback and quick to implement features that actually matter to us as event organisers. It's been a seamless addition to how we run and promote our events.
Trusted by organisers who sell out, not stress out.
A national women's community running curated events, premium memberships, and a CRM that connects every city.
Social Women's Club in focus
National series covering registrations, waivers, and CRM that follows every athlete.
Bad Behaviour in focus
A national women's community running curated events, premium memberships, and a CRM that connects every city.
Social Women's Club in focusNational series covering registrations, waivers, and CRM that follows every athlete.
Bad Behaviour in focusScale your events on yourkind.
Whether you're programming club nights or a national tour, yourkind gives you the ticketing, CRM, and brand tools to grow an audience you own.