How Social Women's Club runs sell-out events nationwide.
What started as a coffee catch up in Sydney has grown into one of Australia's largest women's communities, with events, travel experiences, and ambassadors across three states. Here's how they run it all on yourkind.
- Ticketing
- CRM
- Branded pages
50+
Events in 12 months
4.9/5
Avg. event rating
+30%
Increase in ticket sales
38k+
Members
Challenge
Three states. One small team. Tools that didn't scale.
Challenge
Three states. One small team. Tools that didn't scale.
Social Women's Club started as a coffee catch-up with six women in Sydney and has since grown into one of Australia's most active women's communities. Curated events, a premium brand, and members who expect a seamless experience every time.
Scaling nationally surfaced limits in their existing setup: ambassadors lacked scoped access, free RSVPs meant empty seats, event pages didn't reflect the SWC brand, and there was no way to capture additional demand when events sold out.
- Regional control: No safe way for ambassadors to run their own events without being given full admin access.
- No-shows: Free RSVPs meant members weren't committed. Events were hitting capacity on paper but seats were empty on the night.
- Brand gap: Their ticketing experience felt generic and disconnected from the premium, community-driven brand they've built in person.
- Audience and communications: No centralised database across regions. No way to segment members, communicate directly, or capture waitlist demand when events sold out.
Solution
One platform to run everything.
Solution
One platform to run everything.
Deposit-backed ticketing to align commitment with attendance, branded pages and emails that match SWC end to end, and scoped team access so each city can run independently. All tied together by a single CRM for attendance, spend, and engagement across the whole community.
Plus mobile check-ins, automated reviews, and less time on repetitive admin.
Results
Sell-outs, serious attendance, and hours back every week.
Results
Sell-outs, serious attendance, and hours back every week.
No-shows dropped significantly after introducing refundable ticketing. Members commit upfront and actually show up.
Ambassadors across NSW, ACT, and Tasmania run events from their own scoped dashboards. Less back and forth, less admin, more events.
Members get a consistent branded experience from the moment they discover an event through to post-event follow-up. Automated reviews keep feedback flowing and the community engaged between events.
“It really feels like more than just a ticketing platform. It's a place where communities and experiences come together.”
Since moving to yourkind, we've seen a 30% increase in ticket sales. The design, usability, and overall energy of the platform makes our events look exciting and professional, which naturally attracts more people. Our customers often comment on how easy and enjoyable it is to purchase tickets or book our getaways.
Trusted by organisers who sell out, not stress out.
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Bad Behaviour in focusNational touring and festival programming: multi-city pricing, inventory, peak on-sales, and campaigns from one control room.
Social Clvb in focusRun your community on yourkind.
Whether you're running 10 events or 100 across multiple cities, yourkind gives you everything you need to sell out, show up, and grow.