yourkind Brand Colours
======================

LIME (primary brand green-lime)
  Light Lime  #d4ff70  RGB 212 255 112  CMYK 17 0 56 0
  Lime        #c8ff2a  RGB 200 255 42   CMYK 22 0 84 0   ← Primary
  Core Lime   #78cd19  RGB 120 205 25   CMYK 41 0 88 20
  Feijoa      #64b40f  RGB 100 180 15   CMYK 44 0 92 29
  Avocado     #2f6a05  RGB 47 106 5    CMYK 56 0 95 58   ← Text on Lime and Zest

BLUE
  Light Blue  #ebf4fc  RGB 235 244 252  CMYK 7 3 0 1
  Kind        #2856f4  RGB 40 86 244    CMYK 84 65 0 4    ← Primary
  Mid Blue    #add7f5  RGB 173 215 245  CMYK 29 12 0 4
  Deep Blue   #3f86dc  RGB 63 134 220   CMYK 71 39 0 14

INK & PAPER
  Ink        #121212  RGB 18 18 18    CMYK 0 0 0 93    ← Primary text
  Off-White  #f5f4f2  RGB 245 244 242 CMYK 0 0 1 4     ← Text on dark
  White      #ffffff  RGB 255 255 255 CMYK 0 0 0 0
  Black      #000000  RGB 0 0 0       CMYK 0 0 0 100

ACCESSIBILITY NOTES
  Mid Blue + Ink: passes WCAG AA large text
  Lime + Ink: passes WCAG AA
  Lime + Avocado: passes WCAG AA
  Lime + Feijoa: fails WCAG AA, do not use for text
  Lime must NOT be used as body text on white backgrounds
  Off-White on Ink: passes WCAG AAA
